Since 2024, Jessica has partnered with Defi App to to lead creative for their social video presence, producing culturally resonant content that helped broaden the conversation around mass DeFi adoption.
In addition, she has advised their marketing team in developing an organic strategy for growth on TikTok.
So Easy, Your Grandma Could Do It was featured in “52 Killer Launch Videos Every Crypto Marketer Should Bookmark.”
From 2020 to 2022, Jessica worked as the Creative Content Director at Emojam. In addition to recruiting and collaborating with a team of visual artists to create a library of thousands of original audio GIFs, she also produced, creative directed, and animated audio GIF marketing campaigns with artists such as DJ Khaled, Bibi Bourelly, and Megan Thee Stallion. Featured below are two marketing pieces for her “Girls In The Hood” single release.
Also featured is her collaboration with the Sandbox and deadmau5 on an exclusive audio GIF for their metaverse.
During her time at Emojam, Jessica worked hand-in-hand with the founders to secure an official partnership with the Youtube Membership program as well as backing from Polygon.
In 2018, we directed two ads for The Flex Company using distinct storytelling approaches.
“How To Not Let Your Period Ruin Your Life” applied direct-response principles at scale, generating over 100 million views across YouTube and Facebook and helping propel Flex into major retailers.
“Getting Real Honest About Periods” took a documentary approach, centering real women sharing candid stories to reframe how periods were discussed culturally.
In 2017, we collaborated with Airbnb to craft two story-driven content pieces surrounding events to promote home sharing in the greater Los Angeles area.
As Creative Content Director at Jumpcut (YC S16), Jessica directed both short and long-form campaign films for the company’s courses, driving multi-million-dollar revenue and onboarding students across 81 countries.
During the promotional run for Netflix’s Narcos series, Jessica collaborated with The Many Agency to create a series of narrative promo spots for the each of the leading characters.
Jessica collaborated with PayPal and The Many Agency for their Epic Experience stories, documenting the winners of Paypal’s Epic Experience Holiday Auction Campaign.
While working as an online editor at Picture Head, Jessica’s main client was Disney broadcast, with whom she collaborated on numerous marketing TV spots from 2013-2015.
