Since 2024, Jessica has partnered with Defi App to to lead creative for their social video presence, producing culturally resonant content that helped broaden the conversation around mass DeFi adoption.

In addition, she has advised their marketing team in developing an organic strategy for growth on TikTok.

So Easy, Your Grandma Could Do It was featured in “52 Killer Launch Videos Every Crypto Marketer Should Bookmark.”

Working directly with Nillion’s CMO, we pioneered a narrative-led content formula that shaped their brand voice and became a reference point for crypto storytelling across the space.

Why Nillion? was featured in “52 Killer Launch Videos Every Crypto Marketer Should Bookmark.”

In collaboration with Metalink Labs, we directed performance-driven launch films, early examples of direct-response storytelling in Web3.

We collaborated with Truffle Ventures to direct a documentary-style launch film designed to introduce the fund and convert viewers into community members.