As Creative Content Directors for DTC brand A Coffee Called Folks, we partner with the founder and CMO to lead narrative-driven content across Instagram, TikTok, and YouTube, as well as all ad content.

We also developed the brand’s distinct social voice, serving as its day-to-day presence and engaging directly with the community across platforms.

As Creative Content Producer at Watch Gang from 2022–2023, Jessica led social video storytelling that drove high engagement across educational, interview repurpose, man-on-the-street, and community-generated content.

In addition to leading narrative content on X, we partnered with Defi App’s Director of Community to develop an organic TikTok strategy, establishing an editing style that became the foundation of the brand’s ongoing TikTok voice.